Director of Marketing

Being a part of Woomio is an opportunity to work within and shape the ever-changing space of digital marketing. Woomio is a SaaS tool aimed at building trusted relationships between businesses and consumers. Woomio is growing at an ever increasing pace as we experience a great demand for our platform and services globally, thus now is the time for us to fully conquer the market with the right leading marketer in front.

👉🏻 Check out our “Working at Woomio” Instagram account to get a sneak peak on what happens behind the scenes!

What You Can Expect to Get Out of Working With Us:

• The opportunity to shape the future of marketing within the space of influencer marketing

• Become an integral part of our commercial leadership team, taking our business to the next level and play an even bigger role in raising our Series B funding within the next couple of years

• Great responsibility and empowerment from day one with the opportunity to set the right marketing dream team

• Become the face of the company

• Flexible working hours - We understand that you might have a life outside of work

• We believe in you and want you to feel empowered. Therefore, this is an opportunity for you to add your own fingerprint to the agenda

• Near public transit - Dybbølsbro (S train) or Enghave Plads (Metro)

• Super vibrant start-up office environment next to the Meatpacking District

Your Responsibilities

1. Woomio’s New Brand Ambassador

Since we have already established a strong presence in organic and paid marketing, we need someone to take over the role and become Woomio’s next brand ambassador. Therefore, it is important that speaking at fairs or network events is something that comes very naturally to you. It is your time to shine!

 (Expected workload 20%)

2. Build Up a Stellar Team of Marketeers

Due to the increasing demand for our services you will have to spend the majority of your time setting up a stellar marketing team, thus you will be responsible for hiring, onboarding, retaining and managing new marketeers to Woomio.

 (Expected workload 20%)

3. New Brand Identity

Since we already know our ICP and have built a strong lead machine, you will spend a lot of your time in creating a good and strong brand universe with inspirational and knowledgeable content that can help us educate the market. Therefore, you will be responsible for building our new brand identity.

 (Expected workload 30%)

4. Data Driven Marketing

We are data-driven by heart and we expect the ideal candidate to also commit to this premise by always being on top of marketing performance numbers and tracking. As such, you will be responsible for showcasing marketing initiatives through data.

 (Expected workload 20%)

5. Leadership Team

As one of our key players you will be joining our weekly leadership meetings and be responsible for delivering marketing reports to the management team and monthly presentations to the board. 

 (Expected workload 10%)

Profile

We are looking for an experienced and ambitious digital marketer (8-10 years of experience), who is ready to make an immediate impact and take ownership of our paid & organic marketing channels and our brand identity.

It is expected that you are willing to roll up your sleeves and be able to execute effectively, as well as playing an active and important role in building a stellar team and become a leading marketing team within influencer marketing SaaS.

Skills:

• You have preferably, 8+ years of experience working with digital performance marketing, setting the right strategy, tactics and daily operations - we don’t mind if you are a big marketing nerd

• You have preferably, 2-5 years of experience with leading a marketing team

• You have experience working with Google Ads and Paid Social

• You have experience in setting up the right tracking and using data to constantly optimise your marketing campaigns and efforts (data driven mindset)

• You have experience with working in Hubspot (not a requirement) or other CRM tool

• You have preferably worked in the retail, marketing or SaaS industry

• You are fluent in English both written and orally

Personal Profile:

• You are first and foremost an empath. We weight emotional intelligence as a key factor for success

• You have a very structured way of working and capable of leading multiple projects simultaneously

• You are an experienced and ambitious digital marketer

• You have a growth mindset and a great desire to make a true impact from day one

• You are a strong communicator. You understand the power of “Keep It Short and Simple, KISS”

• You have a natural flair for empowering your people

• You would like to be the face of the company and don’t mind standing up in front of people

About Woomio

We are a hyper growth company and we believe that influencers & content creators shape the future of marketing. We have built Woomio to help great brands and agencies become great at Influencer Marketing. Our platform provides end-to-end influencer relationship management, workflow automation and custom measurement for influencer marketing programs at scale. Woomio is a venture-backed fast growing start-up.

We are more than 60 Woomians (21 different nationalities) with an average age of 28 years. We expect to grow with additional +100 hires over the next 18-24 months. Our company values are Empowerment, Customer Centric, Diversity, Transparency and Trust.

We all go to work because we want to make an impact and change the future for Influencer Marketing.