Casper Kræfting

Casper Kræfting

Vice President of Sales – Sales

15 years of experience as a sales leader in various industries. Building, scaling and driving high performance sales organisations across Europe has been the common theme throughout my career.

Some of the key objectives that I have build and implemented to create succesfull sales organisations:

- Pre- & Onboarding program
- Buddy program
- Sales certification process
- Sales playbook
- Sales process
- Sales Training Academy
- Referral program
- Mutual action plans

A key thing to remember is that sales will not be successful without a strong organisation around them. Securing a strong collaboration especially with Marketing, Product, Customer Success & Finance is key to a high performing sales organisation.

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